Questionnaire

Please rank each of the following factors in terms of importance during the buying process:

On a scale of 1 = very important to 4 = not very important
   1   2   3   4 

Overall, are you satisfied with your on-line purchasing experience?

Give a score from 1 = fully satisfied to 4 = not at all satisfied
   1   2   3   4 

How in your view could the quality of this service or interface be improved?